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Dr. Wilhelm, First Minnesota Cosmetic Dentist to Offer WOW Spraywhite Teeth Whitening

8/14/2009 9:43:00 AM

Dr. Mark Wilhelm provides latest product to brighten smiles and reduce sensitivity caused by other teeth whitening treatments

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photo of dr. mark wilhelmWoodbury, MN (PRWEB) August 11, 2009 -- Dr. Mark Wilhelm, DMD MSD, announced today he will be the first cosmetic dentistry expert in Minnesota to provide WOW Spraywhite, the only spray-on, in-home professional teeth whitening treatment. Made with Aerowhite™, WOW Lab's proprietary mixture containing a high concentration of peroxide oxidizer, the delivery method allows for a much higher level of oxidizer to be released within one's mouth safely, which instantly oxidizes or changes discolored teeth. This new product shows results within 90 seconds and can be repeated several times a day to whiten teeth and freshen breath, without the worry of sensitivity often caused by traditional tray whitening methods.

The quick, in-home two-step process involves first spraying teeth with Spraywhite, swishing for 90 seconds, and then either re-applying the spray or finishing with the provided neutralizer. Little to no sensitivity has been reported with using the WOW Spraywhite product as compared to other whitening systems (such as lasers, bright lights and trays), because it comes with a unique buffering product that neutralizes the whitening agent. While patients will see results instantly, the entire process takes two to three weeks. This product is not designed for children or young adults as the powerful bleaching agent should be handled with care.

"I am excited about the opportunity to provide my patients with options while taking advantage of the latest advancements in dentistry," said Dr. Wilhelm, DMD MSD. "Having used whitening products myself, I don't like the sticky gels that are needed with the tray method. The time is long and my teeth get sensitive. WOW Spraywhite is simple and quick to use and with the neutralizing buffering agent sensitivity is greatly reduced."

About Dr. Mark Wilhelm, DMD MSD Dr. Wilhelm has been in private practice in St. Paul and now Woodbury, since 1990, where he is focused on cosmetic dentistry, sedation dentistry, advanced restorative and implant dentistry. Over the years, he has integrated technology into his practice, allowing him to treat his patients using minimally invasive dentistry. He is recognized as a Diplomate of the International Congress of Oral Implantologists and is an active member of the American College of Prosthodontists, American Dental Association, and Minnesota Dental Association. He is also an associate professor at the University of Minnesota School of Dentistry and a consultant with the Cleft Lip and Palate clinic. An author, mentor and frequent speaker to dentists and the public on techniques that enhance oral health, Dr. Wilhelm continually travels the world to improve his understanding and skill level in implant, restorative, and esthetic dentistry. For more information about Dr Wilhelm's practice, visit his website at www.imagineyoursmile.com.

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